The steps to getting published, and avoiding the traps!

I’ve said this before, in fact I’ve said it several times, but apparently it needs repeating because over the past few days I have seen numerous posts on social media from unpublished authors who have been offered “contracts” by “publishers”. Why am I using speech marks? Because you have not been offered a contract by a traditional publisher, you have been offered a service by a vanity press, and yes, there is a HUGE difference.

I’ve been in this industry for a long time now. I’m published both traditionally and self, and the only time I have had to pay for anything to do with getting my book published, is when I did it myself. I work with three traditional publishers: Tirgearr Publishing, Totally Bound Publishing, and Evernight Publishing, and not once have I had to pay for anything other than private marketing, which I have done off my own back.

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So what should you be paying for? Well, when it comes to publishing a book there are several steps that need to be taken before it gets put on a shelf:

Write your story

Now write it again. Honestly, the first draft should never be the one you send out. To anyone! The first draft of a novel is a secret that only you should read. Why? Because it’s likely to be filled with unnecessary paragraphs, chapters and even characters. Read over it, and you will probably stumble into a plot hole along the way. Write your story, leave it for a few days, then read over it and fix everything you can.

Self editing

If you’re experienced in editing, you might find this stage slightly easier than other writers. Don’t rely on spellcheck to pick up on all your mistakes. There are plenty of apps and software out there that can help. Personally, I use Grammarly to go over my work and pick up on typos and misplaced commas. Whatever your process, self editing your work is a skill that develops over time and will improve with practice. You need to be harsh with yourself and try to read your book through different eyes. If you picked this book up and had paid good money for it, does it meet up to your standards as a reader?

Beta reading

Time to get your book out into the world.  A lot of authors rely on their mums or best-friends, which is where they fall. People who know you and love you, and want you to succeed, are going to tell you it’s great. You need to find a beta reader, or four, who has experience reading your genre, and can look it without bias. I highly suggest joining your local creative writers group. Read snippets out and get their advice, or buddy up with another writer and ask them to look over it.

Edit it again

Now it’s back from your beta reader, it’s time to take their notes and re-edit. Did they pick up on grammatical errors? Was there a plot hole you missed? Was there something that jarred with them? Fix it, because if they picked up on it, agents and publishers will too.

How are you publishing it?

Do you want to self-publish or find a traditional publisher? Speaking from experience, both routes are hard work, but self-publishing is definitely harder. If you self-publish, you will need to pay for everything yourself. You will need to be ruthless when it comes to editing and fine-tuning and cover design. You will need to understand the industry, know how to market and promote your book and monitor sales records. But, if you want to be traditionally published, then you will need to grow a thick skin and be prepared for rejection.

For the love of all that is good, do not go down the self-publishing route because you’ve been rejected. If publishers and agents said “no thanks”, it’s because your synopsis didn’t catch their attention or your opening chapters weren’t up to par. People will tell you not to take it personally, but you should. I’m sorry if that seems harsh, but the fact is that your book just might not be good enough and sellable. Of course, it’s possible that it hit the slush pile and you got a form rejection letter, but take another look at it. Can it be improved? Don’t give up, just don’t throw your toys out of the metaphorical pram and decide you know better than people who have been working in this industry for a hell of a lot longer than you.

However, do not fall into the trap of vanity press. If your chosen publisher says they’d love to offer you a contract, and you only have to pay £X, run. Run fast and don’t look back. No good publisher will ever ask you to pay for editing, cover design, or put money towards printing/publishing costs. EVER.

Editing

Yup. Time to edit again. Traditional publishers will assign an editor to you, who you will work with for several weeks until it is polished and scrubbed. If you’re self-publishing you’ll need to find someone to do it for you. DO NOT do it yourself. DO NOT let your best-friend do it (unless they are trained and qualified). Pay for it. Don’t be an idiot and think you can do it without help, because you can’t. I’ve been working as an editor for 11 years. I spent four years doing my degree, on top of several years of training, CPD, and work experience. I still wouldn’t publish a book that hadn’t been edited by someone else, because there will always be something you miss.

Trust me, I’ve read self-published books that have been self-edited, and I can tell within the first chapter. I don’t care if you think you’re good or if you’ve been doing it for years. And I don’t care if I personally know you. If you think you can self-edit and have a well-polished book at the end of it, you’re an idiot, and an arrogant one to boot. Self-editing is why the self-publishing industry has such a terrible reputation, because people write a book, stick it up without a thought, and readers cry into their cornflakes at all the terrible spelling mistakes, excessive use of commas, unnecessary description, repeated phrases, and massive plot holes. Floating body parts, jumping POVs, and simultaneous actions are distracting and proof of bad-writing and a lack of editing. I know, because these are all things my editors pick up on, every single time I write a book, and they are things I’ve come across that have made me send a book back to Amazon and demand a refund.

Cover design

Again, traditional publishers will have this covered. And, again, don’t do it yourself unless you are actually good at it and experienced. If you do, you’ll end up on Tumblr’s list of bad covers. I’ll admit, I did do my own cover for ‘Later‘, but it took me a bloody long time, and I have done work as a cover designer. I’ve been using Photoshop for several years, editing images for my husband’s photography company. I’ve watched hours and hours of YouTube videos and studied books back-to-front. I’m still not 100% happy with it.

And, you have to pay for licenses to use images, fonts, brushes… the list is endless, and expensive. Oh, did you think you could Google an image and use that? Sorry, but no. Copyright laws exist, and using an image because it’s on Google is not good enough. As the wife of a photographer, I can tell you how heartbreaking it is to see an image that has been worked on, and posted on a public forum to show off your skills, to then be used by someone without your permission. Particularly if that person claims it as their own. Taking images you don’t have the right to use will lead to your book being taken down from sales sites, and your backside being sued by the original artist/photographer. There are sites you can use for ‘free for commercial use’ images, such as Pixabay and Pexels, but you still need to be careful and check the licenses.

It’s much easier (although more expensive) to hire a cover designer. They are professional and experienced. If your cover looks like it’s been made by a five-year-old using Paint, it won’t matter how good the story is, it won’t sell.

print poster

Publishing

A traditional publisher will sort all this out, without charging you. Go and sit down and have a cup of tea. If you’re self-publishing, you need to look at your options. KDP is by far the easiest, and if you’re using Kindle Unlimited, you literally upload it to Amazon and boom. Done. Otherwise, upload to Amazon and somewhere like Smashwords, which will then upload it to sites like Barnes & Noble, Kobo, iBooks, etc. Self-publishing an eBook is not hard.

Print, is slightly more difficult. Personally, I just use Amazon. You will need to order proofs, which again costs money, to make sure your cover is straight and the words are in order, etc. But there are other options, and it really is best to look around. You’ll need to purchase an ISBN for print books, which is provided for free through Smashwords and Amazon, but many self-published authors prefer to buy their own.

Getting your book actually onto physical shelves is not so easy. In the UK, bookshops rely on Betrams and Gardners. If your book is not listed with them, it’s unlikely to be ordered by bookshops, and will remain online only. You also need to comply with UK law by sending a copy to the Book Depository in Edinburgh. See HERE for more details. This is a legal requirement, and not something you can skip around, if you’re based in the UK. Research your own country for their laws.

You will also need to price your book. Don’t be ridiculous and think your 30k novella is worth £4.99. It’s not. Equally, don’t price your 100k novel at 99p. This devalues all the other titles on the shelf. Price appropriately, and in according to other titles in your genre of similar size.

Marketing & Promo

Even if you’re traditionally published, you will need to pay for some marketing and promotional work. Some authors are able to hire a PA to help with this, but it is possible to do it yourself. Look around for sites like BookBub, eReader News Today, eBook Discovery, and Book Barbarian, who are all good, reputable sites, with guaranteed sales. Fussy Librarian and eBook Soda used to be good, but their reputation has dropped of late, with less sales during promotional periods. Remember you get what you pay for, so if you use free sites, it’s likely that you won’t see anything come back.

You can also use services that do blog tours and review tours. These, again, cost money, but guarantee reviews and a blog spot. It’s unlikely these reviews will be placed on Amazon though, and you do run the risk of being put on an unseen blog.

Marketing and promotional work should be done continuously. It’s not something you can do once and then forget about.

Getting published is hard work, and anyone who tells you it’s easy is either lying or has never been published. Do not fall for the lines of “oh, you can edit it yourself”, or “but all publishers charge”. If you truly want your book to be read and enjoyed by others, work your backside off, and don’t let your baby go until it’s wings are fully developed.

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